Overwatch veterans are laughing their butts off as the infamous legendary C9 meme has now made its way into marvel rivals and is hunting down players of the time.
Marvel Rivals is the fun new hero shooter that everybody is talking about right now. With a player base made out of a ton of Overwatch veterans, the community is bringing old insiders, memes, and a lot of Overwatch culture goods over to Marvel. Now, a legendary meme from the good old Overwatch League times has been resurrected in Marvel Rivals, haunting former pro esports players forever.
The C9 Meme Is Back In Marvel Rivals!
If you're unfamiliar with the C9 meme, let me give you a short recap on gaming history:
The "C9" meme traces back to a 2017 Overwatch Apex Season 2 match between Cloud9 and Afreeca Freecs Blue. During this match, Cloud9 repeatedly lost rounds by completely forgetting the main objective – standing on the payload or contesting the point. Their opponents swoop in, take the objective, and win.
Back then, Overwatch esports was booming. The plays were intense, the rivalries heated, and the memes? Unstoppable. It was the perfect storm for a moment like this to live on in gaming infamy. And the C9 meme (short for Cloud9), quickly became a part of gaming culture.
Fast forward to today, and the meme almost went extinct due to Overwatch's decline in popularity. While "C9" was teetering on the edge of becoming forgotten, Marvel Rivals, with its Overwatch feel and competitive community, gave it a second life.
Now, Marvel Rivals players are hilariously applying "C9" to matches where teams drop the ball on objectives. Poor Lucas "Mendo" Håkansson, one of the Cloud9 players from that infamous match, just can’t escape it.
MARVEL RIVALS BOOMING IN POPULARITY MEANS A TON OF NEW PLAYERS ARE LEARNING WHAT A "C9" AND THAT I CREATED IT.. LET ME MOVE ON PLEASEEEEEEEEEEEEEEEEEEEEE
— Liquid Mendo (@Mendo) January 8, 2025
What makes this even more entertaining is how seamlessly the meme has blended into Marvel Rivals' gameplay. It's a small piece of Overwatch nostalgia sneaking into this new game – and the players are loving it. Every time a team loses by ignoring the objective, the chat lights up with "C9" spam.
So, whether you’re an Overwatch veteran or a Marvel Rivals newbie, just remember: always keep an eye on the objective!