Gamescom, one of the world's largest video game conventions, will once again be without Sony this year.
Sony will once again not be present at Gamescom this year, as reported by GamesWirtschaft. This continues the company's trend of absence from the major gaming expo. Instead, the company is focusing more on digital events and opting out of physical presence.
Sony Opts Out Of Gamescom Once Again
This decision not only reflects the company's strategic direction, but likely also involves financial considerations, given the high costs associated with participating Gamescom.Sony's last appearance at Gamescom was in 2019, before the global pandemic significantly impacted physical events – a memorable period. Since then, companies like Sony have been exploring alternative forms of engagement, often through digital events.
Thus, Sony appears to be increasingly focusing on digital formats – a strategy also pursued by other industry giants like Nintendo. The final exhibitor list for Gamescom 2024 is yet to be announced.