With The Switch 2 Coming, Nintendo Explains Why It Has To Go "Beyond Video Games"

Nintendo is gearing up for a massive 2025, and in the console wars, you have to get creative. One way is to strengthen the brand. Beyond just the Switch 2, Nintendo is expanding its reach with theme parks, mobile games, movies, and more. With all these moves, the big question remains: will the Switch 2 still deliver what gamers actually want? Here’s everything you need to know.

Nintendo’s Big Plan: More Than Games

Nintendo isn’t just betting on the Switch 2 – it's going all-in on expanding its brand like never before. The company has been making massive moves outside of gaming, from theme parks and blockbuster movies to mobile apps and merchandise. This isn’t just about selling consoles; it’s about turning Nintendo into a lifestyle. Whether you’re watching the next Mario movie, visiting Super Nintendo World, or playing a mobile spin-off, the goal is clear: keep you engaged with their worlds at all times.

And it’s working. The Super Mario Bros. Movie was a smash hit, raking in over $1.3 billion at the box office, and theme park expansions are drawing in crowds worldwide. Nintendo is building an ecosystem where fans connect with their franchises long before they even pick up a controller. Nintendo's brand expansion even reaches into music and toothbrushes, showing they're ready to be a part of every corner of your life! By the time the Switch 2 launches, millions of new fans – young and old – will already be deep into the Nintendo universe.

A New Era of Engagement

Nintendo’s strategy shift isn’t just about reaching new audiences – it’s about deepening its connection with existing fans. According to president Shuntaro Furukawa, the company’s push beyond video games is aimed at creating more touchpoints with the brand. By engaging fans through a variety of media, from mobile apps to theme parks, Nintendo hopes to keep its characters and worlds front and center in people’s lives. This isn’t just about selling more consoles, but building a broader and more immersive Nintendo experience. The Switch 2 is just one part of this bigger picture.

Maybe this new strategy is a way to engage with fans and give them all the fan service they want. Or it might be a way to expand their business, especially since they lost a court fight against that supermarket because Nintendo doesn’t sell enough food. Then they can finally sue every penny out of that Pikachu-themed lemonade stand across the street from Nintendo. Because those kids have had it too good for too long!

Have you ever dreamed of living in the Nintendo universe? Are you excited about what’s next for the Switch 2 and beyond? Let us know in the comments!