Tesla partners with Nodwin Gaming for BGMS Season 4 Grand Finals, marking its first collaboration with Indian esports.
The Indian esports industry has just hit a major milestone. For the very first time, Tesla has partnered with an Indian esports tournament, joining forces with Nodwin Gaming for the BGMI Masters Series (BGMS) Season 4 Grand Finals. Scheduled from September 12 to 14, 2025, this collaboration places Tesla in front of one of India’s biggest Gen Z and millennial audiences while pushing esports even further into the mainstream.
Tesla’s Debut in Indian Esports with BGMS 2025
Tesla, the global electric vehicle giant, recently expanded its footprint in India, opening experience centres in BKC, Mumbai, and Delhi’s Worldmark Aerocity. Now, with the BGMS partnership, Tesla is combining its tech-first identity with the digital-first world of esports.
At the Grand Finals, Tesla will:
- Kick off the event with the iconic Tesla Light Show, a viral global spectacle that synchronises car lights with music.
- Showcase its redesigned Model Y, one of the world’s best-selling EVs, giving esports fans a chance to experience the cutting-edge vehicle up close at the venue.
According to both companies, this association is about more than marketing; it is a natural meeting point of innovation, technology, and youth culture.
BGMS 2025 Grand Finals: Bigger Than Ever
The BGMS Season 4 Grand Finals will see 16 of India’s top BGMI teams compete in a three-day LAN finale in Delhi for a share of the ₹1.5 crore prize pool. The winning team will secure ₹60 lakh, while the second and third place teams earn ₹20 lakh and ₹12.5 lakh, respectively.
The event is also the only esports tournament in India broadcast on national television, airing live on Star Sports Khel and streaming worldwide on JioHotstar during prime-time from 5:00 PM to 8:00 PM IST.
Growing Brand Interest in Indian Esports
The partnership also reflects the surge of brand interest in esports in India. According to the FICCI-EY Media & Entertainment Report 2025, brand investments in esports are expected to rise from 68 in 2024 to 75 in 2025.
For BGMS Season 4, Tesla joins an elite roster of partners that include:
- OnePlus (Title Sponsor and Official Smartphone Partner)
- Android (Co-Title Sponsor)
- TVS Motor Company (third consecutive year as a partner)
- Red Bull, Duolingo English Test, Swiggy, and Bisleri
This impressive sponsorship lineup showcases how esports has become a mainstream platform for marquee Indian and international brands to connect directly with large-scale youth audiences.
All in all, the announcement that Tesla partners with Nodwin Gaming for the BGMS Season 4 Grand Finals represents more than just a corporate tie-up. It is a historic moment for Indian esports, highlighting its explosive growth and international relevance.
With the Tesla Light Show opening the finals, the Model Y on display, and India’s best BGMI teams battling for glory on a primetime broadcast, the BGMS 2025 Grand Finals are shaping up to be a spectacle that redefines esports as mainstream entertainment.