India’s NODWIN Gaming will now handle media rights for EWC 2025 in South Asia. Here's what it means for the region.
Indian esports giant NODWIN Gaming has announced a game-changing partnership with the Esports World Cup Foundation (EWCF) to lead the media rights and marketing efforts of the Esports World Cup (EWC) 2025 across South Asia.
This collaboration is aimed at boosting the presence of one of the world’s largest esports tournaments in countries like India, Bangladesh, and Nepal, making the action more accessible than ever before.
NODWIN Gaming Partners with EWC
With this deal, NODWIN Gaming becomes the official media rights distribution agency in South Asia for the 2025 Esports World Cup, set to be held in Riyadh, Saudi Arabia, from July 7 to August 24.
The company will handle media rights sales, distribution strategies, and serve as the marketing partner for EWCF in the region.
According to NODWIN co-founder Akshat Rathee, this partnership is more than just a business deal—it’s about building a cultural connection. He said,
“This partnership is about more than just broadcasting a tournament – it’s about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents.”
NODWIN Gaming already has a strong presence in India’s esports scene. The company is known for running the Battle Mobile India Masters Series (BGMS)) and has experience working with big broadcasters like Star Sports.
Their deep local expertise makes them an ideal partner to push the Esports World Cup’s content across TV, digital, and social platforms.
What to Expect from the Partnership
Fans across India and neighbouring countries can expect:
- Wider coverage of EWC 2025 matches and content
- Localized campaigns to boost tournament visibility
- Engaging in community activities and fan experiences
- Greater accessibility to one of the biggest esports events in the world
The EWCF, a non-profit foundation behind the Esports World Cup, emphasized the importance of regional connections in its mission.
About EWC 2025: A Global Esports Festival
The 2025 Esports World Cup is expected to be the biggest esports tournament of the year. It will feature:
- 2,000+ players
- 200+ clubs from 100+ countries
- 25 different esports titles, including:
- League of Legends
- Counter-Strike 2
- Dota 2
- Valorant
- EA Sports FC 25
- PUBG
- Street Fighter 6
- Chess
The tournament will also include fan experiences like the Aramco SIM Arena, interactive racing games, and the Aramco Esports Championship. Winners could even meet the Aston Martin Esports team at the Silverstone race track in the UK.