AI in games: Sony CEOs about "striking the right balance"

During an interview with the BBC PlayStation CEO Hulst said that “the human touch will be crucial” to the development of games.

Hulst is sure that AI can't replace humans in the development of games completely. | © X (former Twitter)

Hermen Hulst told the BBC about the importance of the right balance between the human touch and AI when it comes to the development of games.

During an interview with the BBC about the 30th anniversary of the PlayStation one of its CEOs, Hermen Hulst, talked about the relationship between AI and human developers in the process of making games.

Starting the interview withthe topic, Hulst made it clear, that artificial intelligence might mean a revolution to game development, but that it is equally important to preserve “the human touch”.

The importance of authenticity

Hulst and his co-CEO Hideaki Nishino, talked about the past, present and future of PlayStation and the brand itself. Given that Nishino focuses on the development of hardware and Hulst oversees software-related topics, the latter answered the question about AI-influenced development of games.

He explained:

I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content
Striking the right balance between leveraging AI and preserving the human touch will be crucial.

The human touch can’t be recreated

The use of AI has been a sore spot for quite some time, since some companies are experimenting with these new ways of creating games, even though this often comes with the cost of human employees.

While artificial intelligence might speed of the process, especially with repetitive tasks, it puts a lot of jobs to risks, bringing fear to some parts of the industry.

Even though it can be a tool to improve some aspects of the development of games, AI lacks the unpredictability and creativity of humans being involved.

What are your opinions on the matter? What do you think about the role of AI in the development of games?

Daniel Fersch
Daniel Fersch